I discovered Because of Them, We Can a few years back via social media. I love this brand because it is visually bold and graphic, yet it teaches people-young and not so young-about the important Blacks in history who helped pave the way for many opportunities we have today. And what better way to teach our future Black history than to make them a part of it?
Because of Them is much more than a t-shirt brand or really cute kids playing dress up. Eunique, its founder, is a great inspiration being such a creative entrepreneurial Black woman raising two young princes with her king. She has been well on her way long before I discovered her, but it is just beautiful to see her family and her brand flourish!
Just know that when you purchase from Because of Them, We Can, you are doing much more than buying a poster or calendar or book; you are purchasing a piece of a necessary movement. Left and right, Black history is being whitewashed and erased. We can longer afford to leave it up to television or schooling to teach ourselves or our children the whole, true history of our people.
But hey, don’t get it twisted, you will still look fly in their tees. The backpack is my favorite travel mate. Seeing their designs + campaign made me search and discover the history of lesser known activists like Bayard Rustin, Beulah Mae Donald and Mamie Till. And anything Because of Them, We Can is a learning opportunity and conversation piece.