As far as business goes, it seems as if good reviews, good customer service and good products have been replaced by hype and subscriber count. No longer can a good product just sell itself, but its creator must constantly entertain and pass out pieces of themselves for public consumption. Their audience/potential customers may rate them on physical attractiveness and how many likes a post gets to decide if what they’re selling is worth the investment. I’ve seen mediocrity explode because the business owner has certain connections. Sadly I’ve also witnessed great brands drown as they could no longer keep up with the demands of social media, keeping up a physical business and life in general.
What about the businesses that cannot sell online? Sure, they can maintain an online presence, but what they offer cannot be shipped to your door. Because you’re denied that instant “add to cart” or “ready for pick up in 2hrs” gratification, a great brand can so easily and so quickly be forgotten in this ever-changing buy-o-sphere. I think of them and how pandemic mandates could tank their operation or keep them struggling indefinitely.
…digital engagement is intertwining with our physical environments.Wunderbar Thompson Intelligence
The beauty of social media is that we all have our own tiny stage. It has the power to expose a lot of brands to a lot of people. And even though we can’t all be Beyoncé or LeBron, there is a space for everyone to all shine.
What say you? Have you noticed that since a lot of physical spaces we used to enjoy have closed their doors (fully or partially), shoppers are inevitably relying more on digital spaces to decide what they’ll spend their money on? Will we all eventually burn out from digital fatigue and long for the physical shopping experience? Is it a long, indefinite wave we need to ride?